HERO LABS · The Capability Advantage · By Trick Theory
Be Your Most Capable
Self - Master Skills Without Wasting Months of Effort
Focused Science Backed lessons
Boost Your Brain's Capabilities
Save Months of Time Knowing Exactly What To Do and What Not To Do
Get All Future Lessons, and Add-Ons At No Extra Cost
Become your most capable, adaptable self.
No spam. No fluff. Learn faster without wasting weeks, months, or years.
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Meet your guide - Matthew Jones
Built at the intersection of education, product, and systems thinking
Hero Labs was created to answer a simple question: how well and fast can humans learn any skill, without getting lost, burning out, or wasting weeks, months or years of effort? Created so you can become your most capable and adaptable self, so you can go on any adventure you choose.
Your host has spent short of a decade studying and applying learning to students across fields including extreme sports, acting and communication, and building programs in businesses such as an Olympic facility. The Capability Advantage distills what consistently works into a compact, learner-first format.
Tested the frameworks across different fields of study
Years of hands-on with 1:1 learners, and at-scale education programs
Obsessed with practical systems over motivational hype
The mini series is intentionally non-institutional: no jargon, no LMS, no long lectures - just the intentional pieces that help individual learners create a durable capability advantage.
Questions, answered
Is the Hero Labs Capability Series right for me?
If you’re willing to take notes as you need, pause, and apply the frameworks to a real capability you care about, this series will pay off many times over. It's helped me turn many businesses and competitive athletes around, and learn amazing things!
How much does the mini series cost?
The Hero Labs Mini Series: The Capability Advantage is currently Free.
You’ll get the entire mini series of lessons built out over a decades worth of testing on students and professionals delivered to you so you can understand your brain and increase your capabilities.
How long will it take to go through?
You can binge the series in one evening or spread it over a week. Each episode has immediately actionable insights to save you time, while increasing your capabilities and helping you hit your goals.
Do I need any specific background or degree?
No! The series is designed for individual learners at different stages. Students, professionals, and self-taught builders. I won't drown you with fluff and filler!
What happens after I join?
You’ll receive a welcome email and immediate access to the series in your email. That's pretty much it! No extra work required, or hidden things being thrown at you... enjoy the series!